There are many things that can give you an advantage in an interview. Most often we think about our own attributes: our qualifications, our skills, and our ability to communicate. However, you can gain a competitive advantage by also demonstrating your knowledge of the company.

Here are a few guidelines to help you conduct COMPANY RESEARCH before the interview:

  • Understand the company’s industry. Who are its main players? What are the major products and services?
  • Know the basic trivia of the company. What is the history? Who’s on the current leadership team?
  • Understand the company’s products or services. You’re not going to get quizzed on how many different types of air compressors Ingersoll Rand has, but you should know that they have air compressors...and what they are.
  • Get up-to-date on the news. They’re not expecting you to have the inside scoop on who got promoted to Assistant Manager of Division X or what office was recently renovated.  They are expecting you to know if they’ve recently been acquired, or if they made headlines in the Wall Street Journal for radically reducing how much energy is used in production. If you think it’s something people in every office is aware of, try to make a point to be aware of it too.
  • Understand the mission statement. Chances are this is what business centers around. Understanding the stated purpose and values of an organization will help you highlight your personal purpose and values that are aligned.
  • Read through a SWOT analysis. A SWOT analysis is a very concise report that highlights the strengths and weaknesses within a company, as well as the external opportunities and threats it faces.

There are PLENTY OF RESOURCES that can guide you through these steps:

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